Continue reading »]]> The Mobile QR code is a sign of the times for Local Marketing.  The video below reflects a new marketing technique using QR codes to help customers use their “wait time” to make purchases at a local store.

Call us and let us help you use Smart Phones and QR Codes to develop your local marketing

Continue reading »]]> Local Internet Marketing in the D/FW Metroplex

iMedia Marketing Solutions provides Local Internet Marketing Services to small businesses in the Dallas/Ft Worth metroplex to help businesses utilize their marketing budgets more effectively by tapping into online marketing channels and usually reducing their marketing expenses. Business owners all over the world are jumping on the opportunity to advertise their business with online marketing methods.

In a recent Merchant Circle survey that was taken by over 8,000 brick and mortar business owners it was revealed that local business owners feel that Social Media and Search Engine Marketing are the dominate channels for effective marketing. The challenge with these new methods of advertising is there is a large learning curve and sometimes the learning curve can be expensive in both time and money invested. This is just one reason think about using iMedia local internet marketing services.

Your marketing plan should be customized for your business and should not really emulate the business next door, not everything works the same for every business. iMedia Local internet marketing services will be able to evaluate your business and determine the best way to advertise your products and or services online to your potential customers.

Contact Marketing Strategy Local HERE or call 214.803.9926 to get an assessment on how changes in online and offline marketing methods can effect you and your business and how we can help you get more customers and stay in contact with your current customers with our D/FW local internet marketing services.

•Social Media as Part of Local Internet Marketing.

Social media is very effective in getting new customers and staying in contact with your current customers with sites like Twitter, Face Book and Youtube. Creating a custom facebook fan or like page is becoming a necessity for any business that wants to use facebook effectively and usually can be created very professionally by iMedia local internet marketing services very cost effectively. The fanpage is just the start when advertising your business, other sources that can be used are the marketplace as well as facebook places. Facebook also offers paid advertising at a very affordable rate allowing you to target very specific demographics. iMedia Marketing Solutions local internet marketing services for Dallas and Ft Worth can be very helpful when learning how to use these tools offered by facebook.

•Search Marketing and Your Local Internet Marketing Plan.

Search marketing refers to SEO or search engine optimization and SEM search engine marketing. Most consumers will start a buying cycle by entering a term into a major search engine like Google, Yahoo or Bing. The website listings that show up at the top of the listings will typically get the most attention and as a business owner that is where you want your web property to be listed. Statistically anything listed on page two or three of the search results get very little attention. Because of constant changes in algorithms it is sometimes difficult to maintain search listings unless the SEO campaign is done correctly. iMedia local internet marketing services can help with a business’s SEO and SEO campaign in the Dallas / Ft Worth metroplex.  We help you get found by your local customers.

•PPC or Pay Per Click advertising for Local Internet Marketing.

One of the quickest ways to get your product or service in front of your potential customers is by using PPC or Pay Per Click. These are the sponsored ads that you see at the top and right of the screen when you do a search on the top three search engines. Because of the amount of data the search engines have collected, you can geo target your local area so your ad only shows to local buyers and on mobile devises.

Online marketing channels are very effective for local businesses and are quickly becoming not only important to understand but almost critical for any local business to at least be aware of. Information is multiplying at a break neck speed which is another reason to think about using iMedia local internet marketing services.

Contact iMedia Marketing Solutions HERE or call 214-803-9926 to get an assessment on how changes in online and offline marketing methods can effect you and your business and how we can help you get more customers and stay in contact with your current customers with our Dallas / Ft Worth local internet marketing services.

Continue reading »]]> Small Business Marketing Strategy Tips

Nothing really happens in your business to make money before you set up and implement your small business marketing strategy.

Small Business Marketing Strategy Number One

What is Your Target Market?

The first part of your small business marketing strategy should be to know who is your desired customer/market. Take time to think about what type of customer you want to bring into your business and then why that customer would want your product or service. You need to know what motivates your potential customers so that you can position your product or service correctly.

Small Business Marketing Strategy Number Two

Your current customers and repeat customers are the most valuable customers that you have. The second part to your small business marketing strategy is to stay in touch with your customers and be consistent in your message and communication. They have already done business with you and you have had the chance to develop a relationship. Make sure to stay in contact with them and let them know you appreciate their business and also let them know when you have specials / important deadlines or new products / information they may like. Some tools you could use in your small business marketing strategy to stay in contact are email, text messaging, mailers, social networking messages and posts, updates on a blog or your website and so many more. Be sure to gather contact information from your customers so you can make them feel important …because they are. Contact us by clicking here or by calling us at 214.803.9926 to get started today. Ask us how you can get over one hundred dollars in Google Adwords credits for free. We are here to help you with your small business marketing strategy.

Small Business Marketing Strategy Number Three

The third part of your small business marketing strategy should be to use the media as much as possible and make some noise about your product or service. Get some news going out about you, your staff, your office, or new developments in your field of expertise. Get your business covered in as many news, radio, Internet publications as you can to establish yourself as an expert or an authority. News stations and local print media are constantly looking for good stories to be part of and talk about. Make sure that you present your business to them with the audience in mind and not necessarily to promote your business. The sneaky part of your small business marketing strategy is to let them get the word out by delivering a real cool story they can report on and reference YOU as the EXPERT.

Small Business Marketing Strategy Number Four

The fourth part of your small business marketing strategy gets back to the beginning… make sure that your customers can find you. In the fast paced work we live in today people are using technology more and more to make their buying decisions. This includes the whole buying cycle from research to purchase for products and searching on mobile devises for local businesses. Statistically one third of mobile searches are with local intent meaning people want to purchase now fro someone nearby. This means that if your business does not show up their mobile device either through search or local listings, they are probably going to do business with your competition. Your small business marketing strategy needs to include mobile. Your small business marketing strategy should be all about developing a relationship with your customer’s. This starts with your message and should continue long after the sale. With all of the options technology offers getting news customers and staying in contact with them has become very cost effective, so make sure to plan out your small business marketing strategy.

Contact us by clicking here or by calling us at 214.803.9926 to get started today. We are here to help you with your small business marketing strategy.

Continue reading »]]> Local Internet Marketing for Local Business

Is your website helping your business?  Does your website marketing generate local internet traffic?  Does your website induce your visitors to take the next step and contact your company or at the very least sign up for some form of follow-up contact?  In short does your website assist your internet marketing efforts and compel potential customers to be interested in your firm and take action?

If not, then you might want to consider the following marketing components to a successful website, one that produces customers and profits.

Local Internet Marketing Survey

In a survey conducted by Rain Today designed to identify the factors most favored by prospective clients (200+ buyers) and what they looked for on a companies’ website before purchasing found the following:

• Service Description – 87%
• Industries Served – 78%
• Success Stories/Case Studies – 73%
• Professional Website Design and Presentation – 69%
• About us/Biographies – 64%
• Client List – 64%
• Online Resources/Content (White Papers, etc. ) – 60%
• Video or Online Presentations – 57%

So what does this marketing survey tell us as business website owners?  If you are interested in increasing your conversion rates and providing you prospective customers the information they are looking for the above survey results can be used as a measuring stick to make your website more effective and hence contribute more to the bottom line.  Let’s examine the top five parameters.

1)    Service Description.  What do you offer?  It is vital to describe your products and services in a marketing manner that quickly and persuasively tells your prospective client what you can do for them.  What benefits will the customer receive?  What problems do you solve for the customer?  Your services should be easy to read, in bullet format, and printable with the option for more detailed information.  FREE is a real draw in today’s marketplace.  A free, no obligation, consultation is often well received.

2)    Industries Served.  Be specific!  List the industries in which you have expertise.  If necessary you can indicate that the industries listed are just some of the industries served; invite potential customers to send you an email or to simply call you if their industry is not on the list for a more detailed review of your experience in their particular industry.  Prospective clients want to make a connection with the industry specialist, make it easy for them.

3)    Success Stories.  Customers want to know how you can help them.  Here is your chance to shine especially if you have proven examples.  Testimonials and case studies that can be easily substantiated are ideal.  Keep it simple, direct, to the point, easy to understand and easy to read.  You can’t go wrong with a genuine testimonial!

4)    Professional Website Design and Presentation.  As the saying goes, ‘You only have one chance to make a good first impression.’  Image is key!  What type of person do you want to do business with?  People want to work with professionals in their field, people who are credible and successful.  Your Website gives you the opportunity to project that image.  The website should be well designed, exhibiting success and stability, inspiring people to have confidence in you and in your business.  Many websites have grammatical errors and ‘broken links’ dramatically reducing their image credibility.  Customers will ask, ‘if you don’t pay attention to detail on your own website how will you handle my account?’  It almost goes without saying that your website should be clear, easy to navigate, and promptly guiding visitors to the answers for which they are searching.

About Us / Biographies.  People like to do business with real people, people they know.  Be willing to share who you are with them on your company’s “About Us” page.  Open up and let them know why you are in business and what motivates you.  Talk about your family and your hobbies; include a professionally done photo or two.  Why? Because the goal is to connect with your visitors and develop a relationship of trust.  If you can do that, develop a relationship of trust, then you will have all the clients you need.

If you would like our help developing your local internet marketing plan for local business, fill out our contact form and we will get in touch with you to set up a free initial review and consultation.