Internet Promotion of Your Business

PT Barnum knew that promotion was the key to selling. Even with a great product or service, your business will not grow without a marketing strategy to reach out to your customers.  You may invested time and money to have the best customer support to help after the sale, but what are you doing to market your product or service?  That is where we can help.  iMedia Marketing Solutions is your Local Mobile Internet Marketing Expert for internet promotion of your business.

Do you know your clients?  What are they looking for where you can help?

Internet Promotion – the Question is When Not If

internet promotion with iMedia Marketing SolutionsWhen your prospects search with their mobile phones or on the internet does your business show up?   They can’t come to your business if they can’t find you.  Have you used QR codes?  Have you implemented them into your marketing plan?

In today’s world it is not whether you will make internet promotion part of your marketing strategy but when.  An effective website presence plays an important role in acquiring new clients and in keeping current clients informed and happy.  Eighty-two percent of local searches result in offline action.  That is a huge statistic.  Most people are searching online before going to the store and making the final purchase.  Do you have a website that works? Is your internet marketing plan producing results, profits and money in the bank?

Internet Promotion – Tools and Expertise

Your business needs you to working on your business, not on trying to outguess Google and the internet.  Internet promotion is a marketing tool for your business that you can and should delegate.  We have the tools and expertise to make sure your business can be found by clients who need your service.  When will you decide to make internet promotion a key ingredient in your business marketing plan?  Contact us for a free marketing review and internet promotion consultation.

Posted on February 2, 2011 by iMedia | Leave a comment

Mobile QR Code for Local Marketing

Posted on June 27, 2011 by iMedia

The Mobile QR code is a sign of the times for Local Marketing.  The video below reflects a new marketing technique using QR codes to help customers use their “wait time” to make purchases at a local store.

Call us and let us help you use Smart Phones and QR Codes to develop your local marketing

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Dallas / Ft Worth Local Internet Marketing Services

Posted on May 10, 2011 by iMedia

Local Internet Marketing in the D/FW Metroplex

iMedia Marketing Solutions provides Local Internet Marketing Services to small businesses in the Dallas/Ft Worth metroplex to help businesses utilize their marketing budgets more effectively by tapping into online marketing channels and usually reducing their marketing expenses. Business owners all over the world are jumping on the opportunity to advertise their business with online marketing methods.

In a recent Merchant Circle survey that was taken by over 8,000 brick and mortar business owners it was revealed that local business owners feel that Social Media and Search Engine Marketing are the dominate channels for effective marketing. The challenge with these new methods of advertising is there is a large learning curve and sometimes the learning curve can be expensive in both time and money invested. This is just one reason think about using iMedia local internet marketing services.

Your marketing plan should be customized for your business and should not really emulate the business next door, not everything works the same for every business. iMedia Local internet marketing services will be able to evaluate your business and determine the best way to advertise your products and or services online to your potential customers.

Contact Marketing Strategy Local HERE or call 214.803.9926 to get an assessment on how changes in online and offline marketing methods can effect you and your business and how we can help you get more customers and stay in contact with your current customers with our D/FW local internet marketing services.

•Social Media as Part of Local Internet Marketing.

Dallas Ft Worth Internet Marketing Services - Social NetworkSocial media is very effective in getting new customers and staying in contact with your current customers with sites like Twitter, Face Book and Youtube. Creating a custom facebook fan or like page is becoming a necessity for any business that wants to use facebook effectively and usually can be created very professionally by iMedia local internet marketing services very cost effectively. The fanpage is just the start when advertising your business, other sources that can be used are the marketplace as well as facebook places. Facebook also offers paid advertising at a very affordable rate allowing you to target very specific demographics. iMedia Marketing Solutions local internet marketing services for Dallas and Ft Worth can be very helpful when learning how to use these tools offered by facebook.

•Search Marketing and Your Local Internet Marketing Plan.

Search marketing refers to SEO or search engine optimization and SEM search engine Dallas Ft Worth Local Internet Marketing Servicesmarketing. Most consumers will start a buying cycle by entering a term into a major search engine like Google, Yahoo or Bing. The website listings that show up at the top of the listings will typically get the most attention and as a business owner that is where you want your web property to be listed. Statistically anything listed on page two or three of the search results get very little attention. Because of constant changes in algorithms it is sometimes difficult to maintain search listings unless the SEO campaign is done correctly. iMedia local internet marketing services can help with a business’s SEO and SEO campaign in the Dallas / Ft Worth metroplex.  We help you get found by your local customers.

•PPC or Pay Per Click advertising for Local Internet Marketing.

One of the quickest ways to get your product or service in front of your potential customers is by using PPC or Pay Per Click. These are the sponsored ads that you see at the top and right of the screen when you do a search on the top three search engines. Because of the amount of data the search engines have collected, you can geo target your local area so your ad only shows to local buyers and on mobile devises.

Online marketing channels are very effective for local businesses and are quickly becoming not only important to understand but almost critical for any local business to at least be aware of. Information is multiplying at a break neck speed which is another reason to think about using iMedia local internet marketing services.

Contact iMedia Marketing Solutions HERE or call 214-803-9926 to get an assessment on how changes in online and offline marketing methods can effect you and your business and how we can help you get more customers and stay in contact with your current customers with our Dallas / Ft Worth local internet marketing services.

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Small Business Marketing Strategies

Posted on May 9, 2011 by iMedia

Small Business Marketing Strategy Tips

Nothing really happens in your business to make money before you set up and implement your small business marketing strategy.

Small Business Marketing Strategy Number OneTarget your Market

What is Your Target Market?

The first part of your small business marketing strategy should be to know who is your desired customer/market. Take time to think about what type of customer you want to bring into your business and then why that customer would want your product or service. You need to know what motivates your potential customers so that you can position your product or service correctly.

Small Business Marketing Strategy Number Two

Your current customers and repeat customers are the most valuable customers that you Continue reading →

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Social Media – The New Referral Source

Posted on March 28, 2011 by iMedia

Social Media has become the new source for references on business.

Posted in Local Mobile Internet Marketing | Leave a comment

Local Internet Marketing Survey and You

Posted on March 8, 2011 by iMedia

Local Internet Marketing for Local Business

Is your website helping your business?  Does your website marketing generate local internet traffic?  Does your website induce your visitors to take the next step and contact your company or at the very least sign up for some form of follow-up contact?  In short does your website assist your internet marketing efforts and compel potential customers to be interested in your firm and take action?

If not, then you might want to consider the following marketing components to a successful website, one that produces customers and profits.

Local Internet Marketing Survey

In a survey conducted by Rain Today designed to identify the factors most favored by prospective clients (200+ buyers) and what they looked for on a companies’ website before purchasing found the following:

  • Service Description – 87%
  • Industries Served – 78%
  • Success Stories/Case Studies – 73%
  • Professional Website Design and Presentation – 69%
  • About us/Biographies – 64%
  • Client List – 64%
  • Online Resources/Content (White Papers, etc. ) – 60%
  • Video or Online Presentations – 57%

So what does this marketing survey tell us as business website owners?  If you are interested in increasing your conversion rates and providing you prospective customers the information they are looking for the above survey results can be used as a measuring stick to make your website more effective and hence contribute more to the bottom line.  Let’s examine the top five parameters.

1)    Service Description.  What do you offer?  It is vital to describe your products and services in a marketing manner that quickly and persuasively tells your prospective client what you can do for them.  What benefits will the customer receive?  What problems do you solve for the customer?  Your services should be easy to read, in bullet format, and printable with the option for more detailed information.  FREE is a real draw in today’s marketplace.  A free, no obligation, consultation is often well received.

2)    Industries Served.  Be specific!  List the industries in which you have expertise.  If necessary you can indicate that the industries listed are just some of the industries served; invite potential customers to send you an email or to simply call you if their industry is not on the list for a more detailed review of your experience in their particular industry.  Prospective clients want to make a connection with the industry specialist, make it easy for them.

3)    Success Stories.  Customers want to know how you can help them.  Here is your chance to shine especially if you have proven examples.  Testimonials and case studies that can be easily substantiated are ideal.  Keep it simple, direct, to the point, easy to understand and easy to read.  You can’t go wrong with a genuine testimonial!

4)    Professional Website Design and Presentation.  As the saying goes, ‘You only have one chance to make a good first impression.’  Image is key!  What type of person do you want to do business with?  People want to work with professionals in their field, people who are credible and successful.  Your Website gives you the opportunity to project that image.  The website should be well designed, exhibiting success and stability, inspiring people to have confidence in you and in your business.  Many websites have grammatical errors and ‘broken links’ dramatically reducing their image credibility.  Customers will ask, ‘if you don’t pay attention to detail on your own website how will you handle my account?’  It almost goes without saying that your website should be clear, easy to navigate, and promptly guiding visitors to the answers for which they are searching.

About Us / Biographies.  People like to do business with real people, people they know.  Be willing to share who you are with them on your company’s “About Us” page.  Open up and let them know why you are in business and what motivates you.  Talk about your family and your hobbies; include a professionally done photo or two.  Why? Because the goal is to connect with your visitors and develop a relationship of trust.  If you can do that, develop a relationship of trust, then you will have all the clients you need.

If you would like our help developing your local internet marketing plan for local business, fill out our contact form and we will get in touch with you to set up a free initial review and consultation.

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